Automated Messaging Assistant to Hindi Launch by Amazon to Ease Shopping
Amazon on Wednesday launched its Automated Messaging Assistant in Hindi for its customers. The new development is aimed to help customers visiting Amazon India by enabling a "seamless and friendly conversational experience". The company says that the Automated Messaging Assistant, which essentially works as a chat bot in the Customer Service section, is powered by its customer service-tuned artificial intelligence platform and uses machine learning and natural language processing capabilities to communicate with Hindi-speaking customers in the country. The launch is projected to break the language barrier for a large number of Indian customers.
"The conversation happens right inside the messaging window where the customer can naturally interact just as they would with a human and the bot seamlessly transitions to a human assistant within the same window, whenever necessary," Amazon said in the statement.
Initially, Amazon highlights that the Automated Assistant in Hindi is available on its Android app. The feature is designed to resolve queries of millions of customers shopping on the Amazon app with Hindi as their preferred language.
Automated Messaging Assistant to Hindi Launch by Amazon to Ease Shopping
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