Apple may launch a new low-cost iPhone next year
According to reports, Apple plans to launch a new low-cost iPhone in 2020 that will help the company compensate for declines in iPhone sales, according to Nikkei. While Apple continues to present high-end iPhones, and is expected to present its latest release on September 10, fewer and fewer people find enough reasons to spend $ 1,000 on a new phone. A lower cost device could also attract buyers in emerging markets.
Apple has used this strategy before. The iPhone SE was introduced in 2016 and was priced at $ 399, hundreds of dollars cheaper than its other iPhones. That phone was almost identical in design to the iPhone 4s that was launched a couple of years earlier. Nikkei said it's not clear what the most affordable iPhone will be called, but that Apple will probably use the same 4.7-inch screen size as the iPhone 8.
However, Apple still caters to an economic market, even if it no longer sells the iPhone SE.
Currently it still sells the iPhone 7, which is several years old but now starts at $ 449. It usually reduces the cost of its older iPhones when it introduces new models, so the iPhone 8 could take that place once they are introduced The new models in September. Similarly, it also sells more affordable versions of its flagship phones.
The iPhone XR starts at $ 749, for example, while the iPhone XS badge starts at $ 999. Apple is likely to continue this trend. On September 10, it is expected to introduce two new flagship devices to replace the iPhone XS and the iPhone XS Max, and a new version of the iPhone XR.
According to reports, Apple plans to launch a new low-cost iPhone in 2020 that will help the company compensate for declines in iPhone sales, according to Nikkei. While Apple continues to present high-end iPhones, and is expected to present its latest release on September 10, fewer and fewer people find enough reasons to spend $ 1,000 on a new phone. A lower cost device could also attract buyers in emerging markets.
Apple has used this strategy before. The iPhone SE was introduced in 2016 and was priced at $ 399, hundreds of dollars cheaper than its other iPhones. That phone was almost identical in design to the iPhone 4s that was launched a couple of years earlier. Nikkei said it's not clear what the most affordable iPhone will be called, but that Apple will probably use the same 4.7-inch screen size as the iPhone 8.
However, Apple still caters to an economic market, even if it no longer sells the iPhone SE.
Currently it still sells the iPhone 7, which is several years old but now starts at $ 449. It usually reduces the cost of its older iPhones when it introduces new models, so the iPhone 8 could take that place once they are introduced The new models in September. Similarly, it also sells more affordable versions of its flagship phones.
The iPhone XR starts at $ 749, for example, while the iPhone XS badge starts at $ 999. Apple is likely to continue this trend. On September 10, it is expected to introduce two new flagship devices to replace the iPhone XS and the iPhone XS Max, and a new version of the iPhone XR.
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