YouTube awards 8 Indian creators with YouTube Learning Fund
The one-day summit brought more than 200 creators under one roof to help people learn English - along with videos, subjects, course materials - which are very popular - and prepare for competitive exams.
The growth of "study material" on YouTube is largely organic. But its popularity is now seen by Google and the company is now beginning to encourage it, shape it in the right direction.
At the one-day event, YouTube announced that eight Indian creators were being awarded the YouTube Learning Fund to develop high-quality educational content for YouTube. This will include subjects such as English language training, environmental science, political science, calculus, genetics and chemistry in English, Hindi and Tamil.
To recall, YouTube CEO Susan Wojcicki announced a $ 20 million fund for YouTube Learning last year, as part of which the video-sharing platform will support creators who create multi-thematic educational solutions for the company Create content.
Content creators who have been awarded the YouTube Learning Fund are: Exam Education Hindi, Learn Engineering, Don't Remember, IQ Education, D'Art of Science, Learnx - English Lessons Through Hindi, GetSetFlySCIENCE, and Let's Make Engineering Simple Create. Many of these channels already have millions of followers.
Don Anderson, Head of Family and Learning, YouTube APAC, who was in India on the occasion of Educon New Delhi 2019, told India Today Tech that a combination of content, community and platform is how YouTube uses high quality educational content Its audience is focused on bringing. "When we see it globally on what we are trying to create and enhance here, we see it on the content, the community and the platform. And our investments remain and the efforts we are making Everybody has to support. Pillars, "Anderson told India Today Tech.
"We had EduCon as a big pillar for creators to get together and connect, to build community. The next is content, which of course also supports creators. So last year we Announced the Learning Fund and the number of Indian creators. Its recipients were. The Learning Fund was actually a call to look at the proposals to see how production or we could deliver high-quality Tata ones can fund the production of multi-season content, ”he said.
To highlight educational content, YouTube has also brought a new feature called Learning Playlist. An interesting feature of learning playlists is that no recommendations will be shown in the watch pages of these playlists, allowing viewers to focus on the concepts they are learning, rather than being distracted by other videos.
As far as India is concerned, Indian creators have contributed a significant amount to the learning playlist. Anderson said, "India has contributed 98 lessons in learning playlists and Indian creators have contributed 10 of those learning playlists. And four of those 10 playlists came from the creators we funded."
Counterfeit information is a major problem on social media sites and with YouTube specifically focusing on high-quality educational content, it is important that videos contain real information.
"We have quality control. We have content guidelines and policies. There are many different areas that we look at. Another very detailed guideline about the policy that we make and the announcements we make is clearly the algorithms. Rely on. They are trained by humans. Anderson said to ensure that quality is maintained. Its big Part of it is workshops. Engagement like Educon and I finalize the community. I mean communities are your fact-checkers. "" They (creators) have to appeal to the audience. The audience will come back and tell you if you True or false. So there are a lot of checks and balances in the play. "
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