Xiaomi working on a solution for pesky MIUI Ads : Xiaomi Updates
Original article, September 5, 2019 (03:34 a.m. ET): Xiaomi users have had problems with MIUI ads for a long time. The personalized user interface of Xiaomi sitting on Android is full of ads, whether in home screen widgets or system applications such as calendar, weather, video, settings, etc. The problem worsened with the launch of MIUI 10, especially for users in India.
Despite the negative reaction from customers, Xiaomi insisted that the ads are an integral part of its business model and are here to stay. It seems that the company has now changed its mind and is finally ready to handle customer complaints.
As reported by ITHome.com (via Weibo), a Xiaomi product manager and MIUI experience manager has announced that users will soon be able to unsubscribe from MIUI ads. The company is testing an "Ad Switch" in MIUI to deactivate all MIUI system tool ads with a single lever.
The function can be found in Settings> Privacy Agreement, etc.> Advertising system tools. It is currently being implemented for some MIUI Beta users in China with the latest development version of MIUI 10. Xiaomi will test it even more before launching it to the rest of the world.
The smartphone maker has promised that the MIUI ad switch will be distributed to all compatible models with the next big stable update, possibly MIUI 11. The new compilation is expected to be released along with Mi Mix 4 on September 24.
Weibo's post also explains that Xiaomi began a "comprehensive rectification" of the MIUI ads three months ago. The company is also introducing a less messy experience in its own browser. This can be accessed through the advanced settings in the latest version of the browser.
We have contacted Xiaomi to confirm these developments and have a better idea of when the global launch of the function is expected. We will update this article when we know more about it.
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